The blog section of the original Diemacher site was little more than a heading when it was archived, with no published entries. This page serves as an introduction to the subjects such a blog would naturally cover, based on the themes found across the rest of the archive.
Topics
Airline economics
The archived site pointed to a university course on how airlines make key decisions. Questions in that field include how seats are priced, why some routes make money while others do not, and how fleet choices affect costs. Articles on these topics appear below on this site.
Revenue and cost management
Companies often grow best when they handle two sides of the ledger together. Revenue management looks at how to price and sell a perishable product, and cost management looks at how to run operations efficiently. Methods such as Six Sigma and lean thinking were both mentioned in the archive.
Competing as the smaller player
A recurring idea was that a smaller company should not try to imitate a larger rival. It can define its customer carefully, choose where to compete and commit to that choice.
Board governance
Another subject was the work of directors: audit committees, public-company oversight and the preparation needed for an initial public offering.
Articles on this site
For background on the people and ideas behind the name, visit the About page or return to the home page.